Using mail merge tags can enhance your message by addressing the reader specifically. The platform will automatically populate the fields with the related information when the message is sent out.
Tips:
- We recommend using at least two merge tags in an email to make it feel more personalized for the recipient.
- Give your emails a personal touch but avoid overusing the same merge tags. For example, if you’ve already used the recipient’s name in the opening, you likely don’t need to use it again.
- Always check (and re-check) that the merge tag you’re using is the correct one for your message.